NSX x Honda Jet: Legends on the Tarmac

Challenge

Acura needed to mark a milestone moment: the final NSX Type S ever produced, #350 of 350, captured alongside the Honda Jet in a striking social moment. The creative had to do more than showcase two premium machines; it needed to give fans a genuinely cool, immersive viewing experience while quietly honoring the significance of the occasion. The caption for the image post had to nod to the car’s “last of its kind” status without stating it outright, striking a tone that felt celebratory rather than somber.

Approach

We captured the essence of three legends—NSX Type-S, the original NSX, and Honda Jet Elite II, in a tarmac setting. The resulting video and photos became some of Acura’s most engaged content, striking a chord with both new and long-standing fans.

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