Acura Grand Prix

Challenge

Acura needed a robust library of content spanning Instagram, TikTok, and other social channels around the Acura Grand Prix of Long Beach, with two speeds of delivery required. Some assets needed to be rapidly deployed to keep pace with the live energy of race weekend, while others called for longer-form treatment to fuel Acura’s TikTok presence well beyond the event itself.

Approach

We built a two-speed content engine around the Acura Grand Prix of Long Beach. On the ground, our team rapidly captured and turned around race-weekend footage to keep Acura’s social channels supplied with timely, in-the-moment content. In parallel, we developed longer-form assets to fuel Acura’s TikTok presence well past the event, including an electrifying collaboration with DJ duo Boombox Cartel, whose Instagram video fused music, racing, and high-performance thrills. That piece transitioned seamlessly between highlights from Boombox Cartel’s live AGPLB performance, the adrenaline of the “Hot Lap” experience, and the raw energy of race weekend, captured through a mix of FPV, helicopter footage, and photography to bring every angle of the experience to life.

Services