American Express: Member when

Challenge

American Express and their agency, Barbarian Group, approached KISSD to help execute a travel inspiration creator campaign called “Member When.” The goal was to make elevated experiences feel tangible on Instagram Stories/Reels, showing how membership gives you a new point of view, through immersive, multi-angle content that stock imagery simply couldn’t deliver.

Approach

KISSD sourced and collaborated with content creators @shafik and @shotbykyle to produce two engaging videos capturing the fun of extreme and unique travel experiences, from cliff diving to dune buggy racing across open desert. Each video was shot to give audiences a shifting sense of perspective, putting them in the driver’s seat of what it feels like to be #withAmex.

Services